Hello i’m
Amanda Charlebois
CMS - Certified Marketing Specialist™
Digital & Inbound Marketing Specialist
About Me
I am an advanced Certified Marketing Specialist™, with real work experience in growing companies social and digital branding across all platforms. My experience as a Marketing Director includes: leading digital campaign elements including paid search, SEO, and display ads as part of larger integrated campaigns. Using a combination of CRM data as well as additional analytical tools to determine campaign effectiveness and optimization opportunities.
I have worn many hats in my Career-Sales (BV), Sales Team Manager (BV), Logistics (BV), Marketing Manager (BV), Marketing Analyst (MGA), Marketing Coordinator (MIM), Marketing Director at Money In Motion (MIM), and now I am the Marketing Director and Marketing Deparmental Manager of Communications at the Canadian Institute of Steel Construction (CISC). As a result, I have a unique ability to manage multi-disciplinary projects and to navigate complex challenges.
—I’ve had the passion to work for not only myself, my career; but, also my place of work. Lots of people have “Big Ideas,” But the will to work / execute those ideas is what matters, and I do execution!
Colleagues know me as a highly creative marketer who can always be trusted to come up with a new approach. But I know that the business comes first, and I never try to impose my ideas on others. Instead, I spend a lot of time understanding the business and the audience before suggesting ideas.
I am truly passionate about my work and building strong branding through research; thus to further understand the customer, smart product development to tap into needs, and creative positioning to penetrate the target niche.
Services
Social Media Brand Automation
Social Media is collaboration, communication, and strategy. In partnership with my clients, I help consult them to find their story in their products and services. I guide their ideation production in a unified effort to tell that story in image, words and sound. Together, we can create content that triggers an emotional response.
PPC Adwords Management
I can develop and manage your AdWords account, If you want to leave complexity to a professional. I will not only build your campaigns, but I will also help you improve your return on investment for Google PPC, Search, Display, & Retargeting campaigns. Google PPC advertising is a great way to reach your best potential audience.
SEO Web Analytics Consultation
Keyword research & data analysis. I will analyze your business market and suggest performance-oriented online marketing strategies. People often tend to overlook this area due to its complex nature but in terms of measuring and capturing true ROI, this fundamental service is imperative. Content is King, especially in today's convoluted market.
Extra Ad-Hoc Services
My goal is to successfully lead my clients to increase brand awareness and foster customer loyalty through cutting edge marketing initiatives. Some extra ad-hoc services include: Marketing automation setup and assistance. Email marketing set-up including drip/nurture campaigns. On brand marketing designs (sales-decks, business cards, infographics, etc.). Website theme development and more!
Resume
Education :
AMA PCM®, Digital Marketing Certification
2017 to Present
Certified Marketing Specialist™ - CMA (Canadian Marketing Association)
2014 to Present
Google Adwords Fundamentals, Search, Video, & Retargeting
2018 to Present
Masters of Business Administration MBA, University of Toronto
2010
Business Administration Marketing Management (BAM), SENECA
2010 to 2013
Current Marketing Role: Experienced Marketing Director
Directly manage a team of professionals for both Marketing and Creative Services as well as lead a complex team of cross-functional partners to guarantee the success of current portfolio and future projects.
Responsible for the development of the corporation’s annual integrated marketing communications plans and supervision of all marketing strategies for the company all while managing a team of marketing professionals. I oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns that are aligned with the corporate and board members’ objectives.
Develop and manage all the corporation’s event planning and fundraising strategy for CISC’s signature events, specifically the annual Canadian Steel Conference, regional design awards, steel week, golf tournaments, as well as tradeshows, and other ad-hoc events. This includes managing with my team all the event logistics, budgeting, sponsorship, creative on-site collateral (programs, branding, booths, advertisements), event websites, email communications, and engagement to all prospective event sponsors and attendees.
Editor and chief planner of our quarterly corporate digital and print magazine Advantage Steel. I plan and align all written features, column pieces, as well as advertisement placements
Develop and manage our PR communications, including the creation of press kits, followed up with media and relations that help expand on interest and corporate industry lobbying efforts for the CISC.
Write and oversee the design of the corporate annual reports, education and research donor accountability report, and all other corporate documents as required.
Manage and develop CISC’s SEO content strategy; as well as, online SEM Google advertisements (acquisition/retargeting) plans, and execution.
Develop and deliver creative marketing strategies, promotions, video marketing, plans, and approaches to help market and position all CISC’s products (courses, certifications, publications) and membership services.
Sit on committees and conduct, plan as well as deliver marketing solutions that are aligned with the committee group’s goals.
Managed multiple website builds and online marketing strategy using SEO best practices, that increased page views and visitor duration/engagement
My Skill
My Professional Strengths
The strength of a woman’s’ virtue should not be measured by her special exertions, but by her habitual acts.
- I’ve worked with a wide range of industries and sectors in my career and have demonstrated just how easily I can transfer my business, marketing and project management skills;
- Over the years I have repeatedly risen to any marketing challenge successfully and professionally;
- I am a Certified Marketing Specialist™ (CMS) and have maintained my status, which shows my dedication to the profession and my willingness to continue learning and improving as well as my desire to keep up to date with the latest trends; I’m professional, committed and experienced in all things marketing be it strategy, planning, control mechanisms, research, or implementation; Marketing is my passion!
- I understand the importance of connections and developing rapport, and enjoy working with people from all levels and all walks of life;
- Empathic and a good listener with consulting, coaching and mentoring skills I am able to carefully implement change where it matters;
- My focus is on you and I genuinely want to help, I also love a challenge and am determined to see things through. I’m professional, committed and experienced in all things marketing be it strategy, planning, control mechanisms, research, or implementation; Marketing is my passion!
My KPI
Knowledge
My career goal is to continue expanding my knowledge within the digital marketing space and to further develop expertise that allows my employers and clients to experience the benefits of employing or contracting with a professional well-versed in all facets of integrated marketing.
- Product Positioning
- Brand Building
- Market Research
- Strategic Planning
- SEO & Keyword Planning
- Integrated Marketing
- Brand Governance
- Data Analytics
- Adwords Search & Display
- Automated Drip Campaigns
- Good Business Management
- Google Analytics
- Digital Inbound Marketing
- Marketing / Business Plans
- Good Work Ethics
Availability Calendar
The blog
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