The Evolution Of Digital Marketing Today!

With advancements in technology and increased internet accessibility, more customers are looking for solutions to their problems online. This means that a large portion of your target audience has gradually shifted from traditional marketing channels and is now using search engines, social media, and company websites to access products and services that they need.

This is primarily why digital marketing in Canada has grown significantly over the past few years. In fact, Canadian companies have increased their social media engagement by 83% and their content marketing activities by 69%. By utilizing digital marketing strategies, companies can reach a wider audience online and increase their brand awareness.

Breaking down Digital Marketing in Canada

Digital marketing is a broad practice that contains many different elements. Here are the core components of a digital marketing strategy.

Content marketing

In today’s day and age, customers have the power. No longer can companies shove products down people’s throats and expect them to make a purchase. People now purchase goods and services on their own timelines. Content marketing is, therefore, a strategy that is designed to enable customers to find companies that they are interested in when they come looking.

It involves designing online platforms (website, social media, SEO) to contain material that is attractive and relevant to customers. As your target audience conducts searches online, they will locate your business and begin to engage with what the goods/services have to offer. That is why content marketing now encompasses 78% of online marketing activities in Canada.

Until Next Time,

Amanda